Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society . Arthur Asa Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society



Download Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society



Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger ebook pdf
Publisher: Rowman & Littlefield Publishers
Language: English
Page: 259
ISBN: 1442206683, 9781442206687

Berger hits on the topics I'm interested in bringing to the course. And it's easy for students to read; fun and interesting; accessible. I love this book. (Kathy Petitte Jamison )

I especially like how Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too! (Mark Stuhlfaut )

Pick up the new paperback edition. . . . It's a good, informative book about sex and advertising and other cool subjects, including new material on product placement. (Advertising Age Advertising Age )

An excellent introduction for anyone interested in learning about advertising. Highly recommended. (Choice Choice )

Well-written, down-to-earth, accessible, and rich in useful information. (Contemporary Sociology ) Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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